Trent Wisecup, in his Weekly Standard piece from 11/30 thinks in the last election that the Dems marketed their message all wrong despite an army of MBA consultants and academic "elitists." They couldn't pursuade "NASCAR" voters in middle America because they criticized Wal-Mart and the Big Three automakers.
Next to President Bush, few things anger liberals more than Wal-Mart and Detroit's Big Three automakers. The liberal intelligentsia views Wal-Mart as the most frightening force in corporate America because it maintains a non-union workforce. The Big Three are scorned because they make trucks and SUVs that consume copious amounts of gasoline. Liberals believe America would be a much better country if more of us drove Toyota Priuses to Whole Foods each week instead of hopping into Ford F-150s to get our groceries at Wal-Mart.
The problem for the left is that the majority of middle class America disagrees.
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Is that something to snicker about? To celebrate? Anyway, it's ridiculous. Plenty of liberals drive SUV's. The truth is, middle Americans, for the most part, are duped by Republicans who pander to their ignorance. These people want to kick terrorist ass, have low taxes, buy big and cheap, eat fat, not think too much, believe Jesus and America protects them, and avoid people, things, and information that confuses them. So when Wisecup argues that Dems lost the marketing competition, well, he's right. Now, while I refer to middle-America as ignorant, I don't mean they're bad people or that I'm a better person. That's not the point. The point is the Dems actually made the mistake of assuming a majority of Americans were aware enough to deal with reality. The Republicans won because they knew better. They've cornered the market on ignorant folk, marketing relentlessly that liberals think they're better people, want to take their money and give it to lazy people, hold bible and flag burning bonfire parties, will make your kids catch gay, and support Saddam Hussein. I actually think that exposes a deep disdain for middle-America. You would have to carry a severe lack of respect for these people in order to exploit their fears so effectively.
And now the right rubs it in.
Well, congrats my right-wing friends on a job well done.